Digital media network owner Amscreen has today announced a deal with motorway services operator, Welcome Break, for 63 digital signage screens to be installed in the WHSmith-branded stores and forecourt stores within its motorway service areas.
As part of the deal, screens will be installed into Welcome Break’s 27 locations up and down the country with 34 screens placed in WHSmith stores and 29 in forecourts in the service areas. Welcome Break will be following in the footsteps of other motorway service providers and major fuel brands such as Moto, BP and Shell. Amscreen claims its digital forecourt network delivers over 40 million audience impacts every fortnight.
The screens, which will be positioned around the primary till points in both the WHSmith retail and forecourt stores, will carry content promoting Welcome Break’s in-house promotions. Amscreen’s media sales partner Digicom will sell media space to potential advertisers.
Anne Macartney, commercial director at Welcome Break, said: “Amscreen’s ‘plug and play’ technology is easy for us to install and offers Welcome Break the chance to message customers in real time with company-owned offerings. It is evident that Amscreen are market leaders in this sector and we look forward to working with them and building a long-term relationship.”
Simon Sugar, CEO at Amscreen said: “We are thrilled to announce the Welcome Break partnership. It increases our penetration within travel retail stores and enables us to continue to expand our forecourt network. It will allow us to advertise to an additional 80 million motorists a year and is helping us to establish ourselves as leaders in the motorway services sector.”