Lucozade Energy looks set to accelerate sales in the sports and energy drinks category with the launch of Lucozade Energy blackcurrant.


The new flavour bursts onto the scene this month with a dedicated £1m marketing investment and is expected to create significant consumer demand.


According to Nielsen data, Lucozade was the biggest contributor to the sports and energy category’s growth in 2010 adding a massive £29m and this exciting new addition to the range is expected to continue the brand’s record of successful NPD that drives incremental category growth. According to brand owner GlaxoSmithKline, new Lucozade Energy blackcurrant presents an excellent incremental opportunity for retailers looking to give their energy drink sales an edge. Retailers are being encouraged to stock up and create awareness in store to maximise sales.


To celebrate the launch of the new flavour GlaxoSmithKline is giving away £50-worth of Lucozade Energy blackcurrant to five retailers each.