The Simply Fresh symbol brand has opened its first store on a forecourt, in the rural village of Weare in Somerset.

Work has now been completed to expand the store at GH Lunn & Son’s BP-branded forecourt at Weare, following a lengthy and complicated process to gain planning permission in an area of natural beauty.

The 1,000sq ft store provides locals with fresh, locally sourced produce and everyday supplies. Owner Simon Lunn, is to celebrate with the local residents of Weare with an official launch event on May 25, where locals can enjoy free food and drink samples, promotional giveaways and activities. In keeping with Simply Fresh’s community values Simon will also be running a Healthy Eating Initiative with local Somerset schools.

Simon said: “Having been established in Weare for over 60 years, we know the area well and feel that we are an asset to the village and to the surrounding area. By having locally sourced suppliers for quality fresh produce and goods, we are able to maintain great support with our local community, so naturally we felt that SimplyFresh was the ideal symbol group.”

“We would like to take this opportunity to thank all those who supported our building application and we look forward to welcoming you all at our official launch event!” 

Simply Fresh director Kash Khera said: “We feel that Simply Fresh’s rustic-themed branding style with natural wood and grassy feature walls, coupled with personalised POS for each retailer, along with the brand’s fresh approach to convenience is the perfect fit for altering the sometimes negative approach to forecourts. In particular, it suits the new store’s naturally beautiful location, the small community and environmentally-conscious residents.

"We also feel strongly that our new retailer, Simon Lunn, was an ideal partner to venture into our first forecourt store with, due to his experience, strong support for our fresh approach and values, and his willingness to invest in the key areas that will help keep these values at the forefront of the business.”