Garages, tyre dealers and other road safety professionals can now start their preparations for October’s tyre safety month by ordering their campaign materials from TyreSafe.
With the British weather prominent in the headlines throughout the year, this year’s campaign – ‘Time for a change?’ – highlights the need for drivers to make sure their tyres are safe and legal at a time when the weather normally takes a turn for the worse.
Stuart Jackson, chairman, TyreSafe, said: “Tyre safety month is a great opportunity for those in the trade to pull together and help raise awareness about the importance of correct tyre maintenance and care. In the past, those supporting the campaign have not only received positive local media coverage which has helped their own business, but also improved customer satisfaction and loyalty, while helping drivers stay safe on the roads.”
Key to the campaign is that motorists should check their tyres, especially the three key areas of air pressure, condition and tread depth (ACT), to see if they are safe and legal or whether they need replacing.
To help drivers do this, TyreSafe will be launching its ‘Take the pledge’ Facebook app, which encourages drivers to take the 20p test in order to ensure they have adequate tread depth.
Tyre retailers are also being encouraged to support this initiative by offering free tyre safety checks during the month.
And finally, with the clocks marking the end of British Summer Time it is also a chance to think about fitting winter tyres instead, which are the safest option from October through to March.
A number of marketing materials have been developed to help retailers get involved including posters, leaflets, web banners, DVDs, an online movie, animations and many other resources. To order materials in preparation for tyre safety month, simply contact the campaign hotline on 01787 226995.
“Tyre safety month gets bigger and better every year but it wouldn’t be such a success without the fantastic backing and enthusiastic support of tyre dealers and garages. Indeed, it’s the direct contact they have with their customers that makes it possible to drive home the tyre safety message to such a large audience and helps make the UK’s roads a safer place to be,” added Jackson.