o help retailers capitalise on the ’grab and go’ trend in convenience outlets, United Biscuits is giving readers of Forecourt Trader the chance to win cases of its redesigned McVitie’s tubes. There are three prizes of five cases available.
The company says the new designs communicate the benefits of the resealable tubes. The message to consumers is ’Grab & Go! Resealable Pack’.This features on McVitie’s milk and dark chocolate digestives, and milk chocolate HobNobs.
The McVitie’s tubes aim to provide retailers with the opportunity to grow their biscuit sales as consumers like the benefits of resealable and portable packs of their favourite biscuit brands.
The tubes all have a rrp of £1.80.
The tubes will also feature UBUK’s upcoming ’Dunk or Not’ campaign that it says will drive consumer demand for their favourite biscuits.