To cash in on the popularity of cold hot drinks Britvic is giving away four cases of Lipton Ice Tea to four lucky readers.

Lipton Ice Tea delivers a fantastic opportunity for retailers to grow sales because research has showed that 81% of consumers showed intent to buy the product following trial. Available in 500ml PET bottles, Lipton Ice Tea comes in four variants: lemon, peach, mango and green tea with lemon. The brand is up 31% in value growth, according to AC Nielsen, and will be supported by a multi-million pound cash injection to promote the brand to consumers this year.