To support the recently-launched Hula Hoops partnership with popular TV show Britian’s Got Talent, United Biscuits UK is giving five retailers £50-worth of Hula Hoops.


The on-pack promotion is being supported by marketing activity including a £1m TV advertising campaign, digital marketing and social media.


The increased consumer awareness is expected to generate extra demand for the brand and extra Hula Hoops sales for retailers, who are advised to stock up.