Maxol has awarded a contract worth £1m to Belfast company, Totalis Solutions, to provide signage for the re-imaging of its service station network in Northern Ireland. Maxol is investing £40m in an expansion of its all-Ireland network and the roll-out of a new brand identity.
Totalis Solutions will manufacture and install the new forecourt image. Each element of the new Maxol forecourt consists of a colourful logo, known as the ’Brio’, supported by the brand’s new positioning line ’At the Heart of It’, reinforcing Maxol’s longstanding role in local communities where it provides fuel and convenience shopping.
Alan Pollock, Maxol’s group premises development manager, who is responsible for the re-imaging of 225 service stations across the island of Ireland, said: "Following a tendering process we’re delighted to have Totalis Solutions on board and to use its expertise to bring to life our new look across Northern Ireland. The ’Brio’ project is one of the most exciting and largest investments Maxol has made in its forecourt imagery in recent years and presents a significant opportunity for local contractors, such as Totalis, at a time when many of our competitors are not investing."
Maxol has so far introduced its new identity, which was officially launched at the beginning of the year, to 60 sites across Ireland and expects to introduce it to the remaining 165 by mid 2014.