The Forecourt Trader of the Year Awards are the showcase for the petrol retailing industry and this year they have been revamped and relaunched to give every forecourt retailer the chance to win something.
The complex categories of the past have been swept away so that forecourt retailers will be grouped under two main criteria by region and fuel volume.
The Forecourt Trader Awards recognise and reward those businesses at the leading edge of their profession; that continue to thrive in an increasingly competitive world.
They don’t have to be the biggest but they are judged to be the best. Does your site have star quality?
You’ll never know if you don’t enter!
The new structure
Regardless of ownership or operational status, the main retailer categories will be grouped by two main criteria region and fuel volume.
Retailers can compete for the high-status title of being the Best Forecourt Retailer in one of six regions:
2. Northern Ireland
3. Northern England
5. West Country & Wales
6. London & the South East
Small forecourts will have their own category, so they no longer have to compete with the giants in the industry.
There will be two volume categories up to 2.5mpla and over 2.5mpla.
There will be two winners in each region representing the two volume categories. These winners will then compete for the overall regional title, called, for example: ’Best Scottish forecourt retailer; Best London & South East forecourt retailer’.
The overall Forecourt Trader of the Year winner will be chosen from the six regional winners.
Why you should enter
A cash prize of £3,000 for the overall winner of Forecourt Trader of the Year 2011.
The chance to enjoy a great night out at the awards dinner at the Park Lane Hilton in London on Thursday September 22, 2011.
A great opportunity to network with friends, colleagues and like-minded retailers as well as oil company executives, suppliers and other key business contacts.
As a winner you are able to use the Forecourt Trader of the Year Awards logo in-store and on marketing material to help impress your customers.
Winners in all categories also benefit from coverage and publicity within the Forecourt Trader magazine and on our awards website www.forecourttraderawards.co.uk.
In addition to the main retailer awards, all retailers can submit entries for the following specialist categories:
Best Site with a Licence to sell Alcohol
Best Car Care & Lubricants Outlet
Best Display of Chilled Food
Best Confectionery Outlet
Best Customer Service
Best Eco Friendly Outlet
Best Forecourt Facilities
Best Hot Beverages Outlet
Best Soft Drinks Outlet
Best Tobacco Retailer
Best Site Manager
How to enter
Online entry will be available for the first time at www.forecourttraderawards.co.uk.
You can also download an entry pack from www.forecourttraderawards.co.uk.
Send your completed entry form and photos to: Rebecca George, Forecourt Trader of the Year Awards 2011, William Reed Business Media, Broadfield Park, Crawley, West Sussex RH11 9RT.
For further information call Rebecca George on 01293 610422 or email her at firstname.lastname@example.org
Make sure you get your entries in by the deadline: Friday May 27, 2011.
Watch out for tips on how to be a winner in next month’s issue essential reading for those aiming for the top prize.
Our big thanks go to this year’s sponsors, without whom the awards would not be possible, particularly Palmer & Harvey, our principal sponsor. We would also like to welcome new sponsor Heineken.
Convenience Distribution Group
Palmer & Harvey
Past Award winners year
David Charman 1996
Jonathan & Rebecca James2003
Peter & Pat Bellini2004
Hugh & Robert Fraser2007
Philip & Lesley Tout2008
Bhupa, lata & jay gohil2010