Reach for the stars

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The Forecourt Trader of the Year Awards are the showcase for the petrol retailing industry and this year they have been revamped and relaunched to give every forecourt retailer the chance to win something.

The complex categories of the past have been swept away so that forecourt retailers will be grouped under two main criteria by region and fuel volume.

The Forecourt Trader Awards recognise and reward those businesses at the leading edge of their profession; that continue to thrive in an increasingly competitive world.

They don’t have to be the biggest but they are judged to be the best. Does your site have star quality?

You’ll never know if you don’t enter!

The new structure

Regardless of ownership or operational status, the main retailer categories will be grouped by two main criteria region and fuel volume.

Retailers can compete for the high-status title of being the Best Forecourt Retailer in one of six regions:

1. Scotland

2. Northern Ireland

3. Northern England

4. Midlands

5. West Country & Wales

6. London & the South East

Small forecourts will have their own category, so they no longer have to compete with the giants in the industry.

There will be two volume categories up to 2.5mpla and over 2.5mpla.

There will be two winners in each region representing the two volume categories. These winners will then compete for the overall regional title, called, for example: ’Best Scottish forecourt retailer; Best London & South East forecourt retailer’.

The overall Forecourt Trader of the Year winner will be chosen from the six regional winners.

Why you should enter

A cash prize of £3,000 for the overall winner of Forecourt Trader of the Year 2011.

The chance to enjoy a great night out at the awards dinner at the Park Lane Hilton in London on Thursday September 22, 2011.

A great opportunity to network with friends, colleagues and like-minded retailers as well as oil company executives, suppliers and other key business contacts.

As a winner you are able to use the Forecourt Trader of the Year Awards logo in-store and on marketing material to help impress your customers.

Winners in all categories also benefit from coverage and publicity within the Forecourt Trader magazine and on our awards website www.forecourttraderawards.co.uk.

Specialist categories

In addition to the main retailer awards, all retailers can submit entries for the following specialist categories:

Best Site with a Licence to sell Alcohol

Best Car Care & Lubricants Outlet

Best Display of Chilled Food

Best Confectionery Outlet

Best Customer Service

Best Eco Friendly Outlet

Best Forecourt Facilities

Best Hot Beverages Outlet

Best Soft Drinks Outlet

Best Tobacco Retailer

Best Site Manager

How to enter

Online entry will be available for the first time at www.forecourttraderawards.co.uk.

You can also download an entry pack from www.forecourttraderawards.co.uk.

Send your completed entry form and photos to: Rebecca George, Forecourt Trader of the Year Awards 2011, William Reed Business Media, Broadfield Park, Crawley, West Sussex RH11 9RT.

For further information call Rebecca George on 01293 610422 or email her at rebecca.george@wrbm.com

Make sure you get your entries in by the deadline: Friday May 27, 2011.