Maltesers is calling on the nation to help it raise £1m for Comic Relief with a new campaign encouraging everyone to ’Bake Yourselves Silly’ for a good cause.
Since beginning its partnership in 2011, Maltesers has already raised over £2.5m for Comic Relief through on-pack donations and employee fundraising, and the ’Bake Yourselves Silly’ campaign marks the next phase.
For the first time, the Maltesers Teasers block is joining in this year’s Red Nose Day campaign. All
Maltesers packs will feature new stand-out baking-themed packaging.
There will also be a bespoke TV ad delivering the ’Bake Yourselves Silly’ message to millions, as well as pos and a partnership with magazines.