FT Ben & Jerry's PeacePop Wrap

Ben & Jerry’s has launched a variant of its Cookie Dough ice cream that can be consumed on the move.

Combining dairy vanilla ice cream with chocolate chips, a peace shaped, cookie-dough-inspired centre and dipped in a chocolatey coating, the Cookie Dough Peace Pops will be on a wooden stick and enclosed in a tie dye wrapper. The ice cream wrapper is made with 88% paper and, according to Ben & Jerry’s is widely recyclable.

Madeleine Boulton, UK band manager for Ben & Jerry’s, said: “We love to invent new ways for flavour fans to enjoy the ice cream they know and love. We can’t wait to bring a cookie dough inspired treat to retailers on a stick, which ice cream fans can enjoy on the go, anywhere and everywhere.

“We’re happy that each Cookie Dough Peace Pop is on a wooden stick, and with an all new, recyclable wrapper made with 88% paper. This means that our fans can dispose of all packaging responsibly.”

Ben & Jerry’s Cookie Dough Peace Pop has an RRP of £2.20 for a single and £3.99 for the three-stick multipack.