Two of Imperial Tobacco’s top brands - Golden Virginia and Windsor Blue - are available in new-look packs.

Windsor Blue packs use a more vibrant blue colour with silver lettering to give them a premium look. Windsor Blue King Size smooth is the first variant to get the new packaging - with packs available in the trade now. Windsor Blue Superkings smooth will be next, available later this month. The changes will be highlighted on all outers with a ’New pack inside’ flash.

Meanwhile Golden Virginia, which is the UK’s best-selling roll-your-own tobacco, gets a new metallic pack design.

In addition a series of special edition pack designs using a water theme are available for Richmond King Size and King Size smooth.

Imperial’s trade communications manager Iain Watkins comments: "As the down-trading dynamic continues, we still aim to give smokers a premium feel for their chosen brands."

0117 9636636