Pladis, the owner of McVitie’s, has unveiled the next phase of its Convenience & Impulse (C&I) strategy, including two new channel-exclusive launches and in-store merchandising support.

There’s a new McVitie’s Chocolate Digestive range of £1.50 price-marked packs (PMPs) and a new 89p McVitie’s Biscuit Barrel range. The McVitie’s Chocolate Digestives PMP range offers a more competitive headline price in line with multiple c-stores and aims to drive base sales of the best sellers. The new 89p McVitie’s Biscuit Barrel range brings together some of the UK’s best loved biscuits including Custard Creams, Bourbons and Shorties. These 350g packs have evolved from the current 150g Crawford’s range.

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