Red Bull is running a special price promotion on its new two-pack format. Available now, the launch case price will be £12.99 for a limited time only, giving a promotional RRP of £2 a pack (the non-promotional case price will be £13.89, to be sold at a standard RRP of £2.20).

The new format is available in both energy and sugar-free variants, and designed to up-weight consumer purchases.

The pack was initially developed in response to research carried out by the Loughborough Sleep centre that showed two cans of Red Bull could help eliminate driver fatigue.

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