Burton’s Biscuit Company’s new Fish ’n’ Chips salt ’n’ vinegar seasonal caddy (170g) has an rrp of £1.99 and comes in cases of six. It’s the first-ever seasonal launch for Burton’s Savoury, (Fish ’n’ Chips and Cathedral City Baked Bites).
"The popularity of Fish ’n’ Chips has gone from strength to strength during the past 12 months. At the same time, research has shown that party/sharing snacks is a burgeoning sector," says David Costello, head of customer category management for Burton’s Biscuit Company. By bringing our best-selling savoury biscuit brand into this sector with a winning combination of striking, festive packaging and the bold salt ’n’ vinegar flavour, we’re giving retailers the opportunity to grow their savoury biscuit sales at this key time of year."
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