Galaxy has launched Gift for You. A limited-edition self-eat treat, it combines two of the most popular Galaxy tastes in one one half is solid chocolate while the other is caramel-filled chocolate. The launch comes as the self-eat category experiences 34% growth (IRI), while Galaxy continues to be the biggest Mars brand with double-digit growth every year for the past five years. Rrp is 65p.
Bep Dhaliwal, Mars trade communications manager, says: "Consumers are thinking about more ways to indulge as the nights draw in, and as Galaxy is the perfect partner for indulgence, Galaxy Gift for You is sure to be a success."