Imperial Tobacco has introduced a slide open pack on Lambert & Butler King Size. The Glide Tec pack concept is said to be the first of its kind, and is available this month.

The new Glide Tec packs will contain Lambert & Butler’s full-strength variant in packs of 20, and in both standard and price-marked packs. The rrp will be the same as the current ’holographic’ pack £6.57. Glide Tec price-marked packs will be available at £6.43 while stocks last. Sue Tranter, consumer marketing manager at Imperial Tobacco, said: "With the value-seeking trend increasingly prevalent, we have strived to offer additional value."

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