Trop 50 from Tropicana is a new fruit juice drink with just half the calories and half the sugar of regular juice. It is a mixture of Tropicana Pure Premium not-from-concentrate juice and water, which is then sweetened with Stevia to give sweetness without the calories. It comes in 330ml on-the-go formats and 1ltr packs in varieties including smooth orange and orange & mango. Rrps are £1.19 and £2.29 respectively.

Trop 50 was introduced successfuly in the US three years ago, where it is now a $200m brand. Here the launch is backed by a multi-million pound TV advertising campaign as well as in-store sampling.

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