Pop Choc, a new variant on Kit Kat the UK’s third largest chocolate confectionery brand is being launched this month in a 140g sharing bag, rrp £1.89. Pop Choc consists of bite-size pieces of Kit Kat wafer coated in milk chocolate. The launch is backed with a £3m media campaign including a new TV ad, women’s press, outdoor and digital activity. Nestlé UK trade communications manager, Graham Walker, says: "With the chocolate sharing bag category experiencing huge growth, this is a really exciting move for the Kit Kat brand... Pop Choc is set to create huge consumer interest."