KitKat has a new promotion which links confectionery and hot drinks. It is centred around Joe the Mug, who is looking for the perfect partner to spend his drinks’ break with. An on-pack promotion gives consumers the chance to win one of 50,000 thermochromic Joe the Mugs. A new £1m media campaign supports the activity.
0208 686 3333 www.kitkat.co.uk