Cadbury Dairy Milk’s Marvellous range has a new fun flavour rocky mallow road. Available from this month, it contains pink marshmallows, strawberry jellies and shortcake biscuit pieces, and comes in a 180g tablet and 47g countline.
The Cadbury Dairy Milk Marvellous range has been a huge success for Mondelez, and is now worth £50m (Nielsen). According to Kantar, the launch has been the biggest in chocolate in the past three years and the range is now enjoyed in over a fifth of UK households.
The range is backed by a £3m spend this year, which includes TV and digital activity.
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