McCoy’s is once again the official partner of the McCoy’s Premier League darts. To bring the partnership to life for retailers, there is an on-pack promotion on all 50g handy packs and 150g sharing bags. This activity includes two new limited-edition darts-inspired lines: bullseye bangers & treble cheese and Worcester sauce.

The promotion gives consumers the chance to win prizes every 180 minutes incuding free product, VIP tickets to the Premier League darts final at the 02, plus adventure experiences.

On-pack messaging drives consumers to the McCoy’s Facebook page where they can enter the competition.

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