Nature Valley is capitalising on the popularity of nut butters with the launch of the first cereal bars with a filling made with real nut butter. There are two varieties: Peanut and Almond. They are made with 100% wholegrain oats and barley and contain a smooth filling made with real nut butter. Peanut is expected to be the best seller. Both variants boast high fibre and contain no artificial flavours, colours or preservatives.
0800 028 7561 www.naturevalley.co.uk