Pepsi has new pack designs across all formats. In its 109 year existence, the brand’s design has changed just 10 times but to keep pace with "the ever-changing interests of today’s consumers", six different pack designs are being introduced. There’s a lead design for each variant, with ’breakdancer’ for Pepsi Max, ’global festivals’ for Pepsi and ’chandelier’ for Diet Pepsi.
The brand will also be supported by TV, print and online advertising.
Pepsi is the second largest soft drinks brand in the UK, worth £216m through the take-home channel. It is also the 13th largest grocery brand.
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