Kerry Foods is aiming to help retailers tap into the growing after-school snacking occasion with the launch of Cheestrings Scoffies, a new ‘3-in-1’ snack solution that provides the goodness of cheese but with even more variety and fun for kids to enjoy after school.

The new line-up includes three ‘mixable’ varieties, offering kids the opportunity to ‘swap them’, ‘switch them’ and ‘save them’ as each pack has a convenient resealable tab. The range includes:

• Mini Pretzels, Real Cheese Chunks, Apricot, Cherry Cubes & Yogurt Raisins

• Crunchy Crackers, Real Cheese Chunks, Cherry Strings, Biscuits & Chocolate Raisins

• Crunchy Crackers, Real Cheese Chunks, Fruity Mix & White Chocolate Shortcake Pieces

The new range is set to ‘mix things up’ in the cheese snacking category and satisfy an unmet need for shoppers and consumers.

The launch comes as research shows that the after school snacking occasion is becoming increasingly important for mums to satisfy ravenous kids after school. Many are often buying three separate snacks to fuel them until dinner time, predominantly looking for snacks that their kids want to eat which are filling as well as nutritious and convenient .

“There is huge opportunity and demand from consumers in the category for an exciting range that not only gives kids a fun and delicious after school snack, but that also makes shopping easier by offering a convenient ‘3-in-1’ option," says Rebecca Jakob, brand manager at Kerry Foods. "Our vibrant pack design will provide stand-out in a cluttered category by balancing natural and fun, drawing in intrigued existing shoppers and driving new shoppers to the category. The useful resealable tab also gives kids the opportunity to save their snack.” 

“At Cheestrings, we are continually looking to be the ‘purveyors of fun’; always looking for entertaining ways to keep kids laughing whilst enjoying a nutritious and delicious snack. We want to remain a kids’ favourite snack and we will do this by continuing to put them at the heart of the category, by developing insight-led snacking solutions such as Scoffies,” Jakob continues.

“We believe Scoffies will resonate strongly with UK shoppers as our research shows mums are finding that their kids are hungry after school and need a few snacks to keep them going until dinner . Filling a gap in the market, Scoffies ticks all the boxes by providing a balanced and nutritious after school snack, whilst bringing a fun element for kids to enjoy by mixing up the different components,” Jakob concludes.

Scoffies is available in a 60g pack with an RRP of £1.50. The launch will also be supported with a £1.5 million TV campaign, sampling and in-store campaigns from January 2017 onwards.