KP Snacks is introducing new Hula Hoops Puft - a lighter version of Hula Hoops that offers consumers more snacking variety. Hula Hoops Puft will feature in the brand’s 2015 marketing campaign, comprising TV and digital activation. From March, promotions, displays and sampling will ensure strong consumer awareness at point of purchase.

Rolling out from this month, the lighter and crispy version of Hula Hoops is available in a 20g handy-pack and comes in a cheese flavoured variant, which is a first for the brand.

Matt Collins, trading controller convenience, KP Snacks, commented: “Hula Hoops is an £83m brand and we are extremely excited to grow this further with an all-new concept. Hula Hoops Puft will bring to life the fun element of the brand, while engaging with those in search of a lighter snack. Innovation is incredibly important for our future product development and Hula Hoops Puft is a perfect example of this.

"Singles continue to be the largest bagged snacks segment in impulse. Retailers can take full advantage of this sales opportunity by stocking up and driving frequency of purchase among consumers looking for lighter alternatives in the New Year.”

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