Nestlé Confectionery’s has announced the latest in a series of initiatives for 2015 with the launch of KitKat Snap & Share.

The 170g sharing block will be available in two flavour variants: Milk Chocolate and Cookies & Cream. Each has an RRP of £2.

The bars are designed so consumers can “Snap & Share” them with friends and family, thus tapping into the consumer trend for sharing confectionery.

The launch will be supported by a media campaign, which will include TV advertising of the blocks alongside the brand’s Celebrate the Breaks activity, as well as bespoke outdoor posters.

A Nestlé UK & Ireland spokesperson said: “New KitKat Snap & Share is set to introduce the much loved KitKat brand to a wider audience of consumers as well as a wider array of consumption occasions. In a category that is increasingly challenged by deflation and commoditisation this new more indulgent KitKat, coupled with the positioning of meaningful social experiences, drives a higher value perception with consumers and can therefore help the entire category ‘value-up’. With the support of a media campaign to generate awareness of the launch, shoppers will be looking for the new bars in store. Convenience retailers are therefore advised to stock up and display them off-shelf in high footfall areas so shoppers cannot miss them.”

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