product news: Rowntrees unleashes masterbrand campaign

Rowntrees is launching the brand’s first ever masterbrand media campaign. The £5.6m campaign will showcase the full Rowntrees range of Fruit Pastilles, Fruit Gums, Randoms, Jelly Tots and Tooty Frooties, and will feature new TV advertising as well as video on demand and digital advertising (including the social media channels ...

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