Snack-a-Jacks has launched new ‘Minis’ in order to provide shoppers an on-the-go option for the brand.
The new rice cakes, which are available now, are available in yogurt or milk chocolate coated variants, with an RRP of £0.65.
Thomas Barkholt, marketing director at PepsiCo, commented: “We know that lower calorie products are popular with shoppers who are increasingly looking for Better-For-You snacks. We’re confident that new Snack-a-Jack Minis will provide people with a product that delivers against this, as well as being convenient and great tasting.
“The food-to-go sector is currently worth over £17.4bn and expected to grow even further over the next five years, so ensuring that we are providing our brands in convenient formats, is vital. The popularity of the Snack-a-Jacks brand will also help retailers capitalise on the on-the-go occasion, enabling them to make the most of their front-of-store sales.”