Wrigley is introducing two brand new flavours to its Hubba Bubba Bubble Tape portfolio.

Cola and Fancy Fruit Bubble Tapes will be exclusive to route-to-market, independents and symbol groups, and will be available to retailers from the end of May.

Both Bubble Tapes are available in a length of 180cm at a recommended retail price of 92p.

Claire Domoney, brand manager at Wrigley, commented: “The bubblegum flavour of the Fancy Fruit product is the most incremental flavour in the gum category after mint and represents a huge sales opportunity for retailers. We know gum is highly impulsive so make sure you keep a fully stocked display to maximise your profit potential and guarantee repeat visits. For those looking to keep up-to-date with the latest flavour trends in the gum category, our new flavour Hubba Bubba Bubble Tapes are a must stock.”

0845 604 8495