Cadbury Trebor Bassett is launching a TV advertising campaign to support the relaunch of its £13m Cadbury Snaps brand.

The new ads, which highlight the sharing nature of the brand, feature a woman entertaining two friends and reluctantly having to share her Snaps.

Mike Tipping, Cadbury Trebor Bassett’s head of customer relations, says: "Cadbury Snaps is a perfect everyday sharing option. The new TV campaign will benefit retailers by increasing consumer awareness, driving trial and highlight-ing usage occasions."

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