STG - StroÔòáe╠ém - Vector packshot - Top view - Berry - CMYK-01

Scandinavian Tobacco Group UK is entering the fast-growing nicotine pouch category with the launch of its first ever non-tobacco product. Originating from Sweden, the home of snus and most nicotine pouches, STRÖM (which is Swedish for stream/flow) is a premium nicotine pouch inspired by its Scandinavian heritage.

Launching in three flavours (Fresh Mint, Minty Orange and Juicy Berry), STRÖM will be available to retailers across Manchester for a six-month trial period from October to March, before being rolled out to other cities across the UK throughout 2023 and beyond. Members of the STG sales force will be calling on stores in and around the city, explaining to them why STRÖM is different to competitor brands and offering them free stock to sell.

STRÖM is described as a top-quality nicotine pouch that offers a long-lasting flavour release and a controlled nicotine delivery. Being a plant-based product (with a resin-based formula in a market of salt-based products) and with a 100% plant-based plastic container (made from 100% bioplastics created with pine tree oil extracted from pine leftovers), STRÖM is ideal for those want a more natural alternative.

STG will be supporting the trial in Manchester with a major marketing support campaign from October to December.

STG’s UK country director, Alastair Williams, said: “Nicotine pouch sales are really gathering pace and that’s why we’re really excited to pilot our STRÖM brand in Manchester before rolling out the product to the rest of the UK. Retailers would be forgiven for thinking that the nicotine pouch category is already quite crowded, but we’re coming to the market with something more authentic, premium and sophisticated than what is already out there. STRÖM offers a prolonged taste delivery which enables an extended flavour sensation for your mouth and throat, as well as providing an equal nicotine release for a consistent and smooth experience. We’re also excited to be putting a huge marketing spend behind our regional ad campaign to raise consumer awareness and drive sales.”