Forecourt Trader
August 08 Issue
Last updated: 01 April, 2007
Page 58 

Pringles is extending its premium Gourmet range with two new flavours: wild mushroom with roasted garlic and parsley & crumbly mature cheese with spring onion.

The Gourmet range is aimed at social snackers looking to trade up, says Paul Lettice, trade communications manager at P&G: "Premium brands are outperforming the rest of the snacks market. The two new flavours have been a hit in our taste tests."

Each 120g can has a rrp of £1.38.

0800 597 3388



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