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Last updated: 01 April, 2007
Page 58
Pringles is extending its premium Gourmet range with two new flavours: wild mushroom with roasted garlic and parsley & crumbly mature cheese with spring onion. The Gourmet range is aimed at social snackers looking to trade up, says Paul Lettice, trade communications manager at P&G: "Premium brands are outperforming the rest of the snacks market. The two new flavours have been a hit in our taste tests." Each 120g can has a rrp of £1.38. 0800 597 3388 |
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