DSL Karanbir

DSL Group is now supplying its non-food promotional products to the Morrisons estate. The Nottingham-based company already supplies to over 5,000 stores including Top 50 Indies, Sainsbury’s and Co-op.

Karanbir Landa, director at DSL Group, said: ‘We have been revolutionising the market for decades and we are all working together to continue to bring surprise and delight, disrupt the promotional space and innovate new ways to inspire consumers to purchase.

“We are very proud to partner with one of the largest and most beloved brands in the market. Morrisons can now offer great quality products that meet their loyal customers’ expectations. We know what it takes to create excitement with our extensive research, knowledge and expertise in consumer purchasing behaviour. Our creative promotions and products keep customers coming back.’

DSL Group, a third-generation family-run business, has been operating for over 30 years. Its premium offering includes products from big brands including Foster Grant, JCB and Spear & Jackson.