Forecourt Trader
September 08 Issue
Last updated: 04 February, 2008
Page 42 

This year's continuing Evian Detox campaign is being supported by an increased marketing spend of £1.5m.

Information on the 2008 packaging includes facts about the purity of Evian as well as on the role water plays within body renewal.

This is aimed at highlighting the Evian six week 'body renewal' message - that your body is 60% water which is mostly renewed every six weeks with what you drink.

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