The advertising will run from May to July letting shoppers know about improvements to the product's health credentials - the handypack core range (original, BBQ beef, salt & vinegar and cheese & onion) is now free from all artificial colours, flavours and MSG.

The company has also replaced its rolling limited edition multipacks with a new, meaty flavour 12-pack. And the Grab Bag range has been extended to include cheese & onion flavour. Rrp is 47p.

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