 |
Last updated: 31 March, 2008
Page 68
Budweiser's new marketing strategy aims to celebrate its heritage and commitment to quality. The True Dedication campaign, which launches this month, focuses on the natural ingredients in the beer as well as its long history - it was first brewed in 1876. It includes a blind sampling and text competition which customers can try in bars around the country. There will also be a UK-specific ad campaign. 0208 3322302
|
Site search
Register free
Poll
As a show of strength by dealers helped to put BP's deal with fuel card company Arval back on the table, should retailers come together more often to fight their corner on other key issues that affect their businesses?
 |
 |
