• Launching at the National Convenience and Forecourt Show 2024, the prototype will demonstrate how retailers will be able to sell The National Lottery at any EPOS and self-checkout integrated with Madic UK’s evoPOS solution.
• The new technology aims to make sales of National Lottery draw-based games possible for the first time at forecourt EPOS and self-checkouts.
EPOS technology company, Madic UK, has partnered with the operator of The National Lottery, Allwyn, to integrate The National Lottery into its next generation EPOS solution, evoPOS.
The two companies are jointly launching a prototype of the National Lottery-integrated EPOS technology at the National Convenience and Forecourt Show 2024 and will be displaying it for the first time at stand N20.
The partnership aims to open up future possibilities to make The National Lottery available at any EPOS or self-checkout integrated with Madic UK’’s evoPOS. It will also make National Lottery draw-based games available in forecourt environments through EPOS and forecourt self-checkouts for the first time.
The company says the technology will complement existing National Lottery terminals by offering more ways to sell National Lottery draw-based games conveniently to customers as part of other in-store and fuel purchases. Increasing sales opportunities for retailers, it works by printing Lotto, Set For Life, EuroMillions, Thunderball or HotPicks tickets on the EPOS till roll rather than via a standalone National Lottery terminal.
It ties in with the operator’s long-term ambition to offer more games, attract more players, inject more entertainment, create more winners, and raise more money for National Lottery-funded projects. The new technology is designed to eventually open up alternative ways to reach new and existing National Lottery players, and is just one of many ways Allwyn says it is currently investing in retail.
Allwyn’s director of channel operations, Alex Green, said: “We’re delighted to be partnering with Madic UK as we continue to invest in the retail channel and in in-store technology for the future. Offering innovative, alternative ways to buy National Lottery draw games makes them available to more players, whether new or existing, and this helps with our primary aim of raising more money for National Lottery-funded projects – with more people playing a little.”
Emma Baillie, solutions management director, Madic UK, said: “An integration with The National Lottery and evoPOS has been on our customers’ wish list since we launched the product. Being able to work with Allwyn to offer this solution to all our customers in the future is a huge milestone in our product’s evolution.”