Tech firms Gander and Snappy Shopper have joined forces to revolutionise convenience shoppers’ user experience, in a trial that could help to re-shape the food waste landscape.
The companies report that the trial, which integrated Gander into the Snappy Shopper home delivery app, has delivered ”exceptional results, marking a significant leap forward in offering this service to more retail partners”.
Claiming a first for any home delivery app, Snappy Shopper customers were able to purchase ’reduced-to-clear’ items from Gander for delivery as part of their normal shop. This meant stores on the trial were reducing food waste as well as offering customers the opportunity to buy a selection of fresh food at reduced prices. The offers from Gander were updated in real time every day.
The trial, running since April last year, saw Gander and Snappy Shopper launch a pioneering move in five Spar Scotland stores. Through the collaboration, shoppers could navigate the Snappy Shopper app and unlock reduced-to-clear items available from Gander.
Among the standout achievements so far this year: 11% of orders included a Gander product; Snappy Shopper basket value increased by 10% when Gander items were added; item count with Gander was 21.3 vs 13.7 without Gander - an increase of 7.6 basket items.
Damien Corcoran, chief operating officer at Gander, said: “We are proud of our partnership with Snappy Shopper.
”They have been excellent to collaborate with throughout this piece of work. Bringing two tech disruptors together for the benefit of retailers and their customers, not only drives more sales into stores, but also reduces food waste. As shoppers continue to feel the financial pinch, giving them more visibility and access to reduced-to-clear food, while diverting perfectly good food away from waste, just makes sense. As a ’software as a service’ company, this is what Gander is perfectly placed to do. Solving one of the world’s biggest problems of food waste, feeding humans with perfectly good food and creating thriving local economies.”
Mike Callachan, founder & dhief executive of Snappy Shopper, said: “We are thrilled to see the remarkable outcomes of this groundbreaking integration between Gander and Snappy Shopper. This collaboration not only demonstrates our commitment to enhancing the convenience shopping experience but also underscores our dedication to reducing food waste and promoting sustainability. By seamlessly integrating Gander’s platform into the Snappy Shopper app, we have empowered our customers to make more informed choices while simultaneously supporting our retail partners in their sustainability efforts. We look forward to further expanding this initiative across our network of retail partners, driving positive change and delivering unparalleled value to both shoppers and stores alike.”
