All Forecourt Trader articles in June 2008 – Page 3
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News
New bacon Big Eat
Walkers is introducing Smoky Bacon flavour to its Big Eat range of crisps. The company says Smoky Bacon is its fifth best-selling standard bag flavour in impulse, worth £5m and growing at 20%. The Big Eat range, which has seven other flavours already on the market, is worth £27.7m and ...
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News
UKPIA backs green driving
As soaring fuel prices start to slowly change people’s driving and buying habits, the European Petroleum Industry Association (EUROPIA) has launched a campaign to advise motorists on how to drive more efficiently. The Save More Than Fuel campaign is being run in conjunction with the European Commission and will involve ...
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News
Game, set & match
Danone Waters has announced its five-year tenure as Official Bottled Water of The Wimbledon Championships. Danone Waters will be spending £3m employing a range of marketing tactics to ensure Evian is synonymous with Wimbledon and Tennis this summer. The company will be supporting itspartnership though outdoor, print, digital and cab ...
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News
One step ahead
The Ladder Association has published a book to promote safety and best practice. The free 12-page A5 publication is intended to be a handy reference for use in the office or on site. The LadderBook champions the ladder as an invaluable piece of workplace equipment, taking as its theme: ...
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News
A slice of the action
Hovis, the £380m bread brand from Premier Foods, is bringing back the iconic ’Little Brown Loaf’ as part of a major autumn initiative.The launch is part of a wider activity plan that also includes new packaging and a significant advertising campaign which will rejuvenate the Hovis brand and spearhead sales ...
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NewsIn the surgery this month - Roadchef Services, Norton Canes M6 Toll
The RoadChef services on the M6 Toll at Norton Canes includes a BP-branded forecourt and shop. The service station was the Forecourt Trader ’best motorway site’ winner in 2007. FORECOURT: A large pole clearly identifies the service station. The site is huge, with an extensive BP-branded canopy covering eight pump ...
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News
Easy way to 5 a day
Upsilon has introduced a new product which aims to help busy consumers get their five a day in one go.The Five-A-Day Daily Essentials product is designed for people who want to reach their Government target of five fruit and vegetable portions per day.The company says the product contains a ...
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