The largest Asda On the Move store on an EG Group forecourt has opened at King Edward Services in Nottinghamshire.
The Esso-branded site on London Road, Retford, features a 5,000sq ft Asda On the Move store, offering more than 2,500 of Asda own-brand and branded items including Extra Special, fresh and chilled products.
Following a successful trial in four Asda On the Move stores, the latest opening features Asda’s full online range for Click & Collect, as well as collection and returns on parcels from more than 100 brands and George.com in store.
Other branded offers at the site include Cooplands and Leon to go - which were both acquired by EG Group in 2021. Cooplands, the UK’s second largest bakery chain, will open a café inside the Asda On the Move store, offering hot food-to-go options, in the second half of April.
The Retford site will also have two electric vehicle charging points, in line with EG’s agenda to roll out modern charging facilities throughout its estate.
The site is the latest Asda On the Move store opening, taking the total to 32, with the longer-term ambition of launching more stores across EG’s UK forecourts.
Barry Westley, head of Retail Integration at EG Group, said: “We are excited to partner with Asda on the opening of the most ambitious Asda On the Move store to date. There is a real opportunity to bring customers something different by combining our experience in foodservice and convenience retailing with a carefully curated range of Asda products and services.
“The complementary strengths of both EG Group and Asda enable us to make it even more convenient for motorists to access everything they need when they fill up with fuel.”
Oliver Silvester, head of Asda On the Move, said: “The launch of our largest ever Asda On the Move with EG Group marks an important step in Asda’s commitment to ensure more customers have greater access to our extensive range of value products and services – whether on the move, online, in-store, or via Click & Collect.
“Our partnership with EG Group makes this possible and combines our expertise in food retail with EG’s roster of innovative and well-known food service brands. It’s fantastic to see our biggest Asda On the Move to date launch in Retford.”
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