Asda has opened its latest ‘Asda On the Move’ convenience stores in two new EG Group locations, allowing customers to shop from a larger range of fresh and essential items as they fuel up.
The Esso station at Elstree Hill, Borehamwood, and Sandy Lodge in Northwood, are part of a 28-store rollout in 2021 - and are in addition to the five initial trial stores already live in Cannock, Pinvin, Primley, Leamore and Ashby.
The launches come as part of the Asda collaboration with EG Group to open smaller stores on forecourt sites, with a further 200 sites planned by the end of next year.
The sites will offer a range of up to 2,500 Asda own brand, premium own-label ‘Extra Special’ and branded products, from key categories including bakery, fresh, chilled and ambient, along with an extensive range of fresh produce.
Celebrity Chef Gino D’Acampo’s exclusive range for Asda will also be available in these forecourt rollouts.
Debra Lees, Asda’s senior director of Wholesale and Convenience, said: “We want to offer great value Asda products to customers in more convenient locations, including exciting new, exclusive and ‘premium’ ranges.
“Whether they’re picking up essentials, or looking to grab something for dinner, we want to make sure we offer the best possible range of products we know our customers will love.
“The five initial Asda On the Move trial stores have proven that there is a demand for quality, great value products in the heart of local communities, and we’re proud to be bringing this to customers in these areas.”