Maxol Xmas 2021 coffee cup campaign

Maxol CEO Brian Donaldson with Aware’s head of Fundraising Clare Galbraith as they celebrate £17,000 raised for Aware through Maxol’s annual Christmas Coffee Cup campaign.

Leading Northern Ireland forecourt and convenience retailer Maxol has raised £17,000 through its Christmas coffee cup campaign, to be donated to its charity partner Aware.

The company says Aware’s position as the only charity working exclusively for people with depression, anxiety and bipolar disorder, means the proceeds will go directly to preventative, community-based and supportive work across the country.

Over the months of November and December, the campaign ensured that for every cup of coffee or tea purchased at participating Maxol service stations, 10p was donated to Aware.

Brian Donaldson, CEO of The Maxol Group, said: “I’m truly grateful for the generosity of our customers, and the hard work of our staff, which has resulted in a truly impressive sum to benefit Aware. This donation will ensure that they can carry on the essential work they’ve been providing, for people all across Northern Ireland.”

Clare Galbraith, Head of Fundraising at Aware, said: “A huge thank you to everyone at Maxol for continuing this brilliant campaign, where our work to improve the lives of people with depression is as vital now as ever before. After a difficult two years, we are looking forward to transforming this donation into life-changing support, for those who need it most.”