Motorway services provider Moto Hospitality is launching a #carversation campaign as part of the partnership with Moto Foundation, Mind and SAMH (Scottish Association for Mental Health).
The campaign is expected to reach a quarter of a million road users, encouraging them to connect and talk to one another on the open road and when taking a break at its service stations.
To launch the carversation campaign, 60 talking benches have been installed at Moto service stations across the UK, to provide a physical space for customers and Moto colleagues to start a ‘carversation’ with one another.
Website articles, social media content and digital signage at Moto sites across the country, will also encourage colleagues and customers to connect and share how they are feeling with others.
The campaign will utilise expertise from Mind and SAMH to provide road users with the tools to connect with others while on the open road and at Moto service stations.
Last year Moto Foundation, the charitable arm of Moto Hospitality, launched a partnership with mental health charity Mind in England and Wales, and will also be supporting SAMH (Scottish Association for Mental Health) to provide mental health initiatives in Scotland. The charity partnership will run for five years and aims to raise £1.25m.
Moto chief executive Ken McMeikan said: “We’re proud to have partnered with Mind and SAMH to launch our carversation campaign, which will provide our customers and colleagues with the vital knowledge and means to connect with others while travelling on the open road or taking a break with us.
“Meaningful moments of connection are crucial to promoting better mental health and wellbeing, as well as providing others with the emotional support they need, so we hope our campaign will help customers and colleagues to take the time connect with others and talk.”
Mind CEO, Sarah Hughes, said: “We’re grateful to Moto Hospitality for their support and we’re looking forward to seeing the impact of the carversation campaign.
“Through this campaign with Moto Hospitality, we’ll be able to reach a significant amount of people across the UK, encouraging them to connect with others. We’re excited about this as connecting with others can help improve our mental wellbeing and create a sense of belonging. This is important as the pandemic has had a devastating effect on the nation’s mental health, especially for those of us with existing mental health problems, and the cost-of-living crisis is only making matters worse.”
Billy Watson, chief executive at SAMH, said: “We would like to thank Moto Hospitality for their support and the opportunity to support the ‘carversation’ campaign. Chatting on the road, when safe to do so, or while taking a break on a long journey, can present a great opportunity to open up about our mental health and wellbeing. We hope the campaign will lead to many supportive conversations up and down the country.”