From nostalgic flavours to bold packaging updates, Mars Wrigley says that its Christmas range this year brings together classic favourites and contemporary twists.
With nostalgia a powerful trend, Mars Wrigley is adding to its popular Maltesers Reindeer range with the addition of a Gingerbread version. It is available in three formats - a 29g single, and a Minis 59g bag, as well as being included in the 240g Maltesers Christmas Mix.
Building on the success of last year’s M&M’s 29g Crispy Milk Chocolate Santa, which drove a huge uplift in the total single category, says Mars Wrigley – the Santa range is expanding with the launch of a new M&M’s Crispy Santa five-pack. This format is ideal for stocking fillers, workplace sharing, or a seasonal self-treat, says the supplier.
Elsewhere, premium advent calendars present valuable trade-up opportunities, with Mars Wrigley introducing a 216g Maltesers Assorted Truffles Advent Calendar for the first time.
Lastly, Mars Wrigley’s popular selection boxes have a new look for 2025. The Twix, Skittles, Maltesers & Friends boxes, Galaxy Christmas Collection and M&M’s Selection Box will return with more festive packaging to stand out on shelves.
Laura O’Neill, senior brand manager for Christmas at Mars Wrigley, says: “Refreshing product ranges with new flavours and formats is essential during the festive season. Innovation is a key driver, with new product development contributing growth. During this time, shoppers naturally turn to trusted brands for moments of nostalgia and indulgence.”
She adds: “By combining nostalgic flavours, exciting innovations, accessible price points and premium choices, we’re providing retailers with the tools they need to drive sales, grow their audience and make the most of the festive trading period.”
