Waitrose and The Co-operative have partnered with Alvern Media, the forecourt media specialist, to offer 89 new advertising sites. The new sites will carry the government’s Change4Life
campaign which encourages consumers to lead a healthier lifestyle.
The new partnerships with Waitrose and The Co-operative increase Alvern Media’s national forecourt media estate to a total of over 4,500 sites.
“Waitrose and The Co-operative add two further well-known brands to our partner network” said Larraine Darby, sales and marketing manager for Alvern Media. “This enables advertisers to target motorists directly with unavoidable relevant messages, supported by long dwell times at the petrol pumps.”
Graham Gordon, local marketing manager for Waitrose said: “The decision to partner with Alvern Media is based on its 15 years of experience in the forecourt media arena. We are pleased to be joining Alvern’s extensive network of fuel retailing partners.”
Rachel Bartfield, head of media for The Co-operative agrees, and said: “The Co-operative is excited to be developing its media portfolio with the addition of Alvern’s nozzles. Including the nozzles present on Somerfield petrol sites, The Co-operative now has 220 sites with petrol nozzle adverts. These are a key touch point for communicating with our consumers.”