Barclaycard is to launch a new loyalty scheme Freedom in March, describing it as the broadest retail rewards scheme the UK has ever known.

The new scheme will be available to more than eight million cardholders who will be able to earn rewards at what the company says is an unprecedented number of shops, restaurants and online outlets across the UK, without having to do or pay anything to join. The scheme allows cardholders to interact at the point of sale, with no vouchers, points or additional cards the rewards will be recorded in pounds and pence.