GB Oils has completed a series of roadshows for its Total dealer network to discuss the challenges and opportunities for retailers, along with the oil company’s vision for the future.

More than 110 retailers including many of the Top 50 Indies attended the events in Birmingham, York and Windsor where Ramsay MacDonald, retail director for GB Oils, presented a "compelling" case for the Gulf brand as part of the company’s growth strategy.Some 15 Total dealers had already agreed to convert to Gulf and, following the road-shows, around 45 sites are expected to rebrand as Gulf by the end of the year.

Ramsay MacDonald said: "We know that these events have to be worthwhile to justify customers taking time out away from their businesses and we are delighted with the response from our retailers they attended in large numbers and with real enthusiasm."