Nestlé says retailers looking to increase confectionery sales should ensure they stock top-performing brands consumers know and love - like Kit Kat.
Sales of the countline continue to grow ahead of the total confectionery category - up 17% (Nielsen sales value total market YTD September 6). As such it is the fastest growing top 25 confectionery brand. Nestlé says much of its success this year is down to new products and consistent consumer communication. The launch of Kit Kat Senses, supported by a heavyweight marketing campaign with Girls Aloud, has been one of the biggest confectionery launches of the decade with 23 million bars sold to date.
To celebrate Kit Kat’s success, Nestlé Confectionery is giving two retailers a prize of four Kit Kat outers to sell in store.