To help encourage forecourt sales in 2010, Coca-Cola Enterprises (CCE) is giving readers the chance to win Relentless Energy Shots. There are five prizes available each one comprising three cases of the Shots.
Providing the same amount of energy as 250ml of regular Relentless, CCE says each 50ml shot contains 80mg of caffeine as well as vitamins B6 and B12.
It adds that Relentless is currently driving growth within the energy sector, both in volume and value terms and is now worth £45m.
By capitalising on a growing consumer need for instant energy, Relentless aims to create an incremental opportunity with this launch by encouraging new users into the category.